Privacy policy

PRIVACY POLICY

Updated: March 24, 2026

Introduction

We care about your privacy online, so here is relevant information regarding privacy on our Website hpfl.store, ("Company"; "we"; "us"; or "our"). Our goal is to safeguard the privacy of all our visitors and users; to explain who we are and how and why we collect, store, use, and share personal information; and to explain your rights in relation to your personal information. By using these Websites, you agree to the following Privacy Policy and also our Terms of Service found here: https://hpfl.store/pages/terms-and-conditions Please read this policy carefully before using these Websites. This Policy applies to hopescope.com, hpfl.store, and any sites, mobile apps, or products that display or link to this Policy. It does not apply to any website, mobile app, service, or product that does not display or link to this Policy or that contains its own privacy policy.

ARBITRATION AND DISPUTE RESOLUTION

For avoidance of doubt, you acknowledge that the transmission of certain technical information (such as IP address, browser type, and routing data) is a necessary and lawful part of Internet communication in order to provide you with the information and services of these Websites and that you have given your consent for us to collect this information to operate our Websites.

By accessing or using these Websites, you agree that any dispute, claim, or controversy arising out of or relating to the Company's collection, use, disclosure, or retention of your personal information, including but not limited to any claim under the California Invasion of Privacy Act ("CIPA"), the California Consumer Privacy Act ("CCPA"), the Illinois Biometric Information Privacy Act ("BIPA"), or similar state privacy or wiretap laws, shall be resolved exclusively through binding arbitration, rather than in court. You waive any right to a jury trial.

Notwithstanding the foregoing, the Company retains the right to bring or move an individual claim in small-claims court in Washington County, Utah to resolve disputes that fall within that court's jurisdictional limits.

Individual Arbitration Only. All disputes must be brought in your individual capacity and not as a plaintiff or class, collective, consolidated, or representative participant. The arbitrator shall not consolidate or join the claims of other users. If a court determines that this waiver of class or representative actions is unenforceable with respect to a particular claim, that claim must be severed and proceed in court while the remaining claims continue in arbitration.

Governing Forum and Rules. Arbitration shall take place in St. George, Utah before the American Arbitration Association under its rules. Judgment on the award may be entered in any court of competent jurisdiction.

This Agreement and any dispute arising hereunder shall be governed solely by the laws of the State of Utah, without regard to its conflict-of-laws principles.

No other state's law shall apply extraterritorially to conduct occurring wholly outside that state, unless the Company expressly designates that state's law in writing for a particular agreement or transaction.

All arbitration proceedings shall remain confidential, except as disclosure is required by law.

Pre-Arbitration Notice and Informal Resolution. Before initiating arbitration, you must send a written notice of dispute to support@hpfl.store identifying your name, contact information, and the specific date and nature of the claim, including any alleged technology or data collection practice involved. Both parties will make a good-faith effort to resolve the dispute informally. If the dispute is not resolved within sixty (60) days, either party may commence arbitration.

Opt-Out Option. You may opt out of this arbitration agreement by providing written notice to support@hpfl.store within thirty (30) days after first accepting this Privacy Policy or otherwise providing personal information through these Websites. If you opt out, you retain your right to bring individual claims in court, but waive participation in any class or representative action.

Safe-Harbor. Nothing in this clause waives any statutory or common-law defenses, including the defense that the Company's use of cookies, pixels, or analytics technologies is permitted under applicable law.

Survival and Severability. This arbitration provision survives termination of your relationship with the Company. If any portion of this provision is found unenforceable, that portion shall be severed and the remainder enforced to the maximum extent permitted by law, except that if the class/representative-action waiver is found unenforceable, the entire arbitration provision shall be void as to that claim.

WEBSITE USE

No Use for Children. Our Websites and any offerings or services on them are not intended for anyone under 13 years of age or anyone considered a child under their country's laws. If you are under 13, you may not use or provide any information on these Websites, use any of their features, register for an account, make any purchases, use any of the interactive or public comment/community features, or provide any information about yourself to us.

If we learn that we have received personal information from a child without validated parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@hpfl.store.

We do not have actual knowledge that we sell or share (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

PERSONAL INFORMATION WE COLLECT AND USE

We collect a variety of information from you when you visit our Websites, make purchases, or interact with us on social media or with advertising partners. By accepting this Privacy Policy, you specifically consent to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third-party processors as needed for our legitimate business interests. We retain this data as long as necessary for business purposes, legal purposes, or dispute resolution.

We use reasonable measures to protect your personal information, including administrative and technical measures such as encryption of data in transit, access controls limiting employee access to personal information on a need-to-know basis, and contractual requirements imposed on our service providers. We cannot guarantee zero security risks.

The information we collect may include:

Personal Data: Personal data is information that can be used to identify you specifically, including your name, shipping address, email address, telephone number, or demographic information like your age, gender, or hometown. You consent to giving us this information by providing it to us voluntarily on our Websites. You provide some of this information when you register with or make purchases from our HPFL Store or sign up for our email newsletter. You may also provide this information by participating in various activities associated with our Websites, including participating in giveaways or contests, submitting product reviews, contacting us with questions, or interacting with our content. Your decision to disclose this data is entirely voluntary.

Derivative Data: Derivative data is information that our servers automatically collect about you when you access our Websites, such as your IP address, browser type, the dates and times that you access our Websites, and the specific pages you view. If you are using a mobile device, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our services.

Financial Data: Financial data is data that is related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return, or exchange products from our HPFL Store. We store limited financial data. Most financial data is transferred to our payment processors, Shopify Payments, Shop Pay, PayPal, Afterpay, Amazon Pay, Google Pay, Apple Pay, and you should review these processors' respective Privacy Policies to determine how they use, disclose, and protect your financial data.

Social Networking Data: We may access personal information from social networking sites and apps, including but not limited to YouTube, Instagram, TikTok, Facebook, Twitter/X, Pinterest, or other social networking sites or apps not named specifically here, which may include your name, your social network username, location, email address, age, gender, profile picture, and any other public information linked to those accounts. If you do not want us to access this information, please go to the specific social networking site and change your relevant privacy settings.

Mobile Device Data: If you use our Websites via a mobile device, we may collect information about your mobile device, including device ID, model and manufacturer, and location information.

Other Data: On occasion, you may give us additional data by entering a contest or giveaway or to participate in a survey. You will be prompted for this information, and it will be clear that you are voluntarily offering this kind of information.

TRACKING TECHNOLOGIES AND ONLINE INTERACTIONS

We and our service providers may use cookies, pixels, tags, scripts, and similar tracking technologies to operate our Websites, understand how visitors interact with our content, improve user experience, measure performance, enhance security, prevent fraud, and support marketing and advertising efforts.

These technologies may collect information about your interactions with our Websites, including pages viewed, features used, clicks, scrolling activity, time spent on pages, referring URLs, and general device or browser information.

We use this information to:

  • operate and maintain our Websites;

  • analyze usage and improve functionality;

  • diagnose technical issues;

  • protect against misuse or fraudulent activity; and

  • support marketing, advertising, or communications efforts.

We do not intentionally use these technologies to capture the contents of private communications, such as payment information, passwords, or sensitive personal data submitted through secure forms.

The following tracking technologies may be active on our Websites:

  • Shopify Cookies: Essential cookies for store functionality, checkout, cart management, customer login, and Shopify analytics. For details, see https://www.shopify.com/legal/cookies.

  • Google Analytics: Used to understand how visitors use our Websites, including pages visited, time on site, and traffic sources. You can opt out at https://tools.google.com/dlpage/gaoptout.

  • Shopify Audiences: Used to personalize advertising you see on third-party websites. To restrict Shopify merchants from using your personal information for ad services, visit https://privacy.shopify.com/en.

  • Meta Pixel: We may use the Meta (Facebook) Pixel to measure the effectiveness of our advertising on Meta platforms and to deliver targeted ads. The Meta Pixel collects information about your browsing activity on the Services and may link it to your Meta account. For more information, see Meta's Privacy Policy: https://www.facebook.com/privacy/policy/

Your Choices. You may control or limit the use of certain tracking technologies through your browser settings, device preferences, or by interacting with any cookie consent or preference management tools made available on our Websites. Please note that disabling certain technologies may affect Website functionality.

By accessing or using our Websites after being presented with notice of these tracking practices, you acknowledge and consent to our use of tracking technologies as described in this Privacy Policy, to the extent permitted by applicable law.

How We Use Your Information

Your personal information allows us to offer you certain products and services, including the use of our Websites; to fulfill our obligations to you; to customize your interaction with our company and our Websites; and to allow us to suggest other products and services we think might interest you. We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests (such as providing you with the opportunity to purchase our goods and interact with our Websites).

Specifically, we may use the information and data described above to:

  • Create and administer your account

  • Deliver any products purchased by you to you

  • Correspond with you

  • Process payments or refunds

  • Contact you about new offerings, merchandise drops, and content that we think you will be interested in

  • Interact with you via social media

  • Send you a newsletter or other updates about our company, Websites, or YouTube content

  • Deliver targeted advertising

  • Request feedback from you

  • Notify you of updates to our product and service offerings

  • Resolve disputes and troubleshoot any problems

  • Administer contests or giveaways

  • Generate a profile that is personalized to you, so that future interactions with our Websites will be more personal

  • Compile anonymous statistical data for our own use or for a third party's use

  • Assist law enforcement as necessary

  • Prevent fraudulent activity on our Websites

  • Analyze trends to improve our Websites and offerings

Why We Disclose Your Information

We may share your information with third parties in certain situations. In particular, we may share your data with third-party processors as needed to serve our legitimate business interests, which include administration of our Websites, administration of your account, entering into contracts with you, communicating with you, taking orders for goods, delivering our goods, identifying trends, protecting the security of our company and Websites, and marketing additional goods and services to you. The legal basis for our disclosure of your data is both your consent to this Privacy Policy and our own right to protect and promote our legitimate business interests.

The following are specific reasons why we may share your information.

Third-Party Processing: We may disclose your information to third parties who assist us with various tasks, including payment processing, hosting services, email delivery, merchandise fulfillment and shipping, and customer service.

By Law: We may share your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others. This includes sharing information with other parties to prevent or address fraud and to avoid credit risks.

To Protect our Company: We may use your information to protect our company, including to investigate and remedy any violations of our rights or policies. We may also disclose your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.

Advertisers: We may use third-party advertising companies to run and manage our ads and to produce ads that appear when you visit our Websites or other sites. These companies may use information about your visit to our Websites and other websites that are contained in web cookies to offer you personalized advertisements about goods and services that might interest you. We cannot control the activities of other advertisers or websites and you should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt out of certain practices.

SMS Marketing: We value your privacy and the information you consent to share in relation to our SMS marketing service. We may use this information to send you text notifications (e.g., updates about your order including abandoned checkout reminders, marketing offers, merchandise drop alerts, and transactional texts including requests for reviews from us). Our Websites use cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS. If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provide you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be accounted as a reasonable means of opting out. Message and data rates may apply. For any questions, please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.

User-Generated Content: If you submit user-generated content including any comments, reviews, or posts online, that content may be viewed by others, and we may distribute that content outside the Websites for any purpose.

Other Third Parties: We may share information with advertisers, our investors, or other third parties for the purpose of conducting general business analysis. If we do so, we will make reasonable efforts to inform you if required by law.

Sale or Bankruptcy: If our whole company or some of its assets are sold, merged, restructured, or the company goes out of business or enters bankruptcy, your information may be an asset that is transferred to a third-party successor. Such a successor is not bound by this Privacy Policy and may have its own privacy terms.

External Links: Our Websites may include links to other websites not controlled by us, including our YouTube channel, Instagram, TikTok, and other social media profiles. We do not regularly monitor the websites of third parties and are not responsible for any content on the sites or any damages you suffer by using these links. We are not bound by the privacy policies of any third-party website that you access by a link, and they are not bound by ours. We encourage you to read the policies of those third-party websites before interacting with them or making purchases, as they may collect different information via different methods than us.

Other Purposes: We may disclose your personal data as necessary to comply with any legal obligation or to protect your interests, or the vital interests of others or our company.

INTERNATIONAL USERS AND GDPR

If you are located outside of the United States, including in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, please note that your personal information may be transferred to, processed, and stored in jurisdictions that may not provide the same level of data protection as your home country.

Where required by applicable law, we rely on appropriate safeguards to facilitate such transfers, which may include standard contractual clauses or other lawful transfer mechanisms recognized under data protection laws.

You may have additional rights under applicable data protection laws, including the right to access, correct, delete, or restrict the processing of your personal information, as well as the right to object to certain processing activities.

To exercise these rights, please contact us using the information provided below.

If you are covered by the General Data Protection Regulation, you have a number of rights, including the rights to:

  • Fair processing of information and transparency over how we use your personal information.

  • Access to your personal information and to certain other supplementary information that this Privacy Policy is already designed to address.

  • Correcting any mistakes in your information which we hold.

  • Erasure of personal information concerning you in certain situations.

  • Receiving the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and the right to transmit that data to a third party in certain situations.

  • Objecting at any time to processing of personal information concerning you for direct marketing.

  • Objecting to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.

  • Objecting in certain other situations to our continued processing of your personal information and restricting our processing of your personal information in certain circumstances.

You may also have the right to claim compensation for damages caused by our breach of any data protection laws.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individuals' rights under the General Data Protection Regulation, available at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

If you would like to exercise any of those rights, please:

  • Email, call, or write to us.

  • Provide us enough information to identify you (e.g., name, email address, mailing address, username, billing details).

  • Provide us proof of your identity and address (we may request additional information reasonably necessary to verify your identity, which may vary depending on the request).

  • Provide us with the information to which your request relates, including any account, order, or reference numbers, if you have them.

STATE PRIVACY RIGHTS AND DISCLOSURES

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of personal information, and the right to opt out of certain processing activities, such as targeted advertising or profiling, where applicable.

Categories of Personal Information Collected. We may collect the following categories of personal information:

  • identifiers and contact information;

  • commercial information, such as transaction records;

  • internet or electronic activity information, including website interactions;

  • device and technical information; and

  • any other information you voluntarily provide to us.

Categories of Personal Information Disclosed. We may disclose personal information to:

  • service providers and processors who perform services on our behalf (such as Shopify for website hosting and e-commerce, payment processors, email delivery services, merchandise fulfillment and shipping partners, analytics providers, and customer support tools);

  • professional advisors, including legal or accounting providers, as necessary;

  • advertising and marketing partners; and

  • authorities or other parties where required by law or to protect our rights.

Sale and Sharing of Personal Information. We may share personal information with advertising and marketing partners in ways that may constitute a "sale" or "sharing" under applicable state privacy laws. Categories of personal information that may be sold or shared include:

  • Identifiers (such as contact details and account information)

  • Commercial information (such as purchase history)

  • Internet or network activity information (such as browsing data and ad interactions)

These categories may be shared with business and marketing partners for the purpose of targeted advertising. You have the right to opt out of this sale or sharing, as described below.

We provide these disclosures for transparency. Nothing in this section is intended to extend the application of any state's law outside that state's borders or modify the Company's Arbitration and Governing Law provisions, which designate Utah as the exclusive governing law and jurisdiction for any disputes.

Categories of Personal Information We Collect. As described in the section "Personal Information We Collect and Use," we may collect or have collected within the past 12 months the following categories of personal information as defined under applicable law:

  • Identifiers (e.g., name, email address, postal address, phone number, IP address)

  • Customer records information (Cal. Civ. Code § 1798.80(e)) such as contact or billing information

  • Commercial information (e.g., purchase history or payment details)

  • Internet or network activity information (e.g., browsing history, search activity, interactions with our site or ads)

  • Inference data (e.g., preferences or features we think may interest you)

We do not collect or process "sensitive personal information" (such as government ID numbers, precise geolocation, or racial/ethnic data) except as necessary to operate our business, complete transactions, or comply with legal obligations.

CONSUMER PRIVACY RIGHTS

Depending on where you reside, you may have some or all of the following rights regarding your personal information:

  1. Right to Know or Confirm – to request details about the categories and specific pieces of personal information we have collected, the sources of that information, and the purposes for which it is used or disclosed.

  2. Right to Delete – to request deletion of personal information we have collected from you, subject to certain exceptions.

  3. Right to Correct – to request correction of inaccurate personal information we maintain about you.

  4. Right to Opt Out of Sale or Sharing – to direct us not to sell or share your personal information for targeted advertising.

  5. Right to Limit Use of Sensitive Personal Information – to restrict our use or disclosure of sensitive personal information, if collected, to what is reasonably necessary for the services you request.

  6. Right to Data Portability – to receive your personal information in a portable and, to the extent technically feasible, readily usable format.

  7. Right to Non-Discrimination – we will not deny services, charge different prices, or provide a different level of quality because you exercised a privacy right.

Global Privacy Control and Universal Opt-Out Signals. If you visit our Websites with a Global Privacy Control or other recognized universal opt-out preference signal enabled, we will treat this as a valid request to opt out of the sale or sharing of personal information for the device and browser you use to visit our Websites, to the extent required by applicable law.

How to Exercise Your Rights. To exercise any of these rights, please contact us at:

Email: support@hpfl.store

Mail: hpfl.store, 782 S River Rd, #395, Saint George, UT 84790

Identity Verification. To protect your personal information and prevent unauthorized requests, we may take reasonable steps to verify your identity before responding to certain privacy-related requests.

Verification methods may vary depending on the nature of the request and the sensitivity of the information involved. We will seek to minimize the amount of information required for verification and may offer alternative methods where appropriate.

Any information collected solely for identity verification purposes will be used only to process your request and will be deleted or securely disposed of once verification is complete, in accordance with our data retention practices.

You may also authorize an agent to submit a request on your behalf by providing written authorization or a valid power of attorney.

Certain information may be exempt from requests under applicable law. If we decline to act on a request, some residents may be eligible for an appeal by emailing us at support@hpfl.store with the subject line "Privacy Appeal."

Scope and Relationship to Governing Law. This section is provided solely to meet disclosure obligations under applicable state privacy laws. It does not create contractual or statutory rights for residents of other jurisdictions or expand any state law beyond its intended reach.

All disputes arising under or related to this Privacy Policy remain subject to the Arbitration and Governing Law provisions above, which designate Utah as the exclusive governing law and jurisdiction. Nothing in this Privacy Policy is intended to expand the application of any state privacy law beyond its statutory scope.

Do Not Track Signals. Pursuant to California law, we hereby disclose that we do not currently honor "Do Not Track" signals issued by browsers or other third-party sources, except that we do honor the Global Privacy Control signal as described above.

LEGAL DISCLOSURES OF PERSONAL INFORMATION

We may process, store, and disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to 1) conform to the edicts of the law or comply with legal process served on us; 2) protect and defend our rights or property; or 3) act under exigent circumstances to protect the safety of the public or users of the site.

We comply with the Digital Millennium Copyright Act of 1998 and, as part of the compliance process, we may be required to disclose whatever information we have for you to a copyright holder who has submitted a complaint to us.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

  • Order and transaction data: Retained for seven (7) years following the transaction to comply with tax, accounting, and legal obligations.

  • Account data: Retained for the duration of your account plus thirty (30) days following account deletion.

  • Marketing and communications data: Retained until you unsubscribe or request deletion.

  • Website analytics and cookie data: Retained for up to twenty-four (24) months.

  • Customer support correspondence: Retained for three (3) years following resolution.

When retention is no longer necessary, we will securely delete or anonymize your personal information.

Severability

If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.

Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with United States law. Any dispute arising out of or related to the information contained herein is subject to the dispute resolution specified in these terms in the state of Utah.

Privacy Policy Modifications and Updates

We may update and modify this Privacy Policy at any time. For material changes, we will notify you via email (if you have provided your email address to us) or by posting a prominent notice on our Websites prior to the change becoming effective. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your use of the Websites and/or their services after the effective date serves as your acceptance of these updated terms.

How to Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: support@hpfl.store

Mail: hpfl.store, 782 S River Rd, #395, Saint George, UT 84790